Wanderer Logo

I started to try some stuff in InDesign, but I wasn't quite satisfied with what I came out with. So I started drawing...


While I was doodling, I actually came up with the bottom two first. I wanted to do something like a treasure map or dance steps following the Wanderer lettering. Then I found that a little plain, so I added elements of vacations and traveling. With the bottom one I wanted to simulate footsteps with the letter placement. Also gives it a retro look as well. A friend said it looked like the title to the cartoon Rocko's Modern Life. I can kinda see it. Kinda. The coloring for both I did in Photoshop.

The top two was kinda an afterthought. I started to play with the idea of arrows going everywhere. I then realized the first one was similar to Single Degree of Freedom's CD logo. (Awesome Chicago band by the way! Check them out when you can.) The second I tried to tone down the amount of arrows and give it a more free-flow look. And again, I realized I seen something like this before. This time, it's from the video game Kingdom Hearts, more specifically the level Traverse Town.

Bonus! Gray Cake sketch

Apparently, I have developed this crazy tendency to sketch out stuff before I attempt it put it through InDesign. Posting the concept behind the finished product seems like a good idea to me, especially when I like the sketch more.


I was aiming to make little geometric ships in battle, originally. Then the idea started to turn into something like the old Japan flag; but instead of shining light, it was taking it in. And rather than the sun, it was this black hole in the form of this archaic, medieval looking seal with little globules floating just outside the event horizon. If only I wasn't lazy and posted this next to the InDesign version for a side by side comparison. Oh well.

I can't wait 'til we hit Photoshop!